When we mean what we say and navigate everyday (professional) scripts, words can pack more energy (/creativity) than in plain sight. We could find more value if we were to deconstruct them through questioning or conversation.

Branded language reveals less meaning when trying to be understood. Every time a word is moved around without engaging with its meaning, it thins out further.

Engaging with the Zeitgeist or thought leadership without opinions directly affects self-actualization. If we want to be seen in the world as we see ourselves, we need to tend to ideas, people, and outcomes in new and emerging ways that cannot be explained to us by others.

This week, I invite you to consider words, branded or not, which you care more about than other people.