Most content is closed. A parcel of facts or opinions shared on the internet or printed is written in one way and cannot adapt while in communication.

But all content starts with meaning, whether held or not. That meaning can come from the self (an insight), the world (reporting, journaling), or conversation (interview).

For writing to be helpful rather than entertaining, we ask the reader to (1) find the meaning of what we wrote and (2) integrate it.

Without that, (good) content is like a game of hot potato, where we relay something interesting to someone else, missing an opportunity to make it generative for both of us.

This week, I invite you to look for helpful content.