Editorial, Pedagogical, and Transformational
I find myself using this scale in coaching, teaching, and communicating different forms of writing, so I decided to redraw it and add a few more dimensions, including mediums and marketing.
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Editorial spaces communicate facts. Pedagogical spaces teach (/meta) skills, transformational spaces frame and reframe. The dynamics of value and marketing are fundamentally different in these resolutions, partially because of how charged and accessible they are.