Technology exists to mediate human communication.
If we accept this view, a website is not an artifact but a point connecting two humans, and the metaverse is a switchboard.
This type of communication asks that people mean what they say and communally use living ideas or evergreen thoughts. If we communicate in artifacts, we operate as part of a media ecosystem.
But media businesses operate more of a 'tower' of authority (through claimed knowledge) or popularity (through anonymous metrics) instead of a creative field of intersubjective communication.
If this thought holds together, we should pragmatically consider technology (apps, frameworks, language) as a bridge instead of a landing for our message – which binds efficiency, effectiveness, and value.