Versions of Scaling
Part of the idea of vertical scaling is that we allow ourselves to change and pursue new thoughts while helping others. If we were to seek a traditional scale, we would limit tomorrow's ideas to yesterday's plans. When we craft a message and set it up to make it (or us) popular, it will inevitably control us. The more snug our niche is, the harder it will be to build a bridge out of it.
Vertical scaling is the idea that we deliver more value to a slowly growing number of people. That means that the (1) places where we do that and the (2) nature of that value change, but the containers (the interpersonal space for communication) stay robust while you're in each other's orbit. As an update and an invitation to draw your own, I am sharing my current places of mediation in this Figma file.
I invite you to draw the places you show up for others, with direct attention to how spicy (/energized) your thinking is in each of those places. For example, my graphic shows more value (deeper integration, more context) for coaching clients than for folks in this list.
Changes to this list
I will now be sending a free weekly prompt (/practice). Paid members will join synchronous conversations.