A shift from transactional role-playing to meeting people in the process means letting go of grading relationships based on their ROI (return on investment).

We no longer construct a monolithic view of people around us. A new diversity of communication becomes available and allows us to help and support each other in emerging ways.

Sale funnels do not capture the richness of this image. Can we think of funnels as orbits? How might you invite people to join your orbit? What will you share with them?