When we publish a newsletter, a blog post, a tweet, or this very Substack post, we look for numbers: traction, open rate, clicks, shares of attention. We want our content, ideas, and eventually, us to be popular.
But what is the value of this popularity? Who is the other side of that stat? Can we redefine our impact? By deanonymizing our world, we start moving from transacting with faceless avatars to dealing with people, adding multiple dimensions to the personas in our content plan, and more importantly, keeping our activities in the world in sync with our creative practice.
This week's prompt is:
What is the value of popularity?