On Thin or Generative Value
Sales, the dreaded word, is everywhere and engaged by everyone. When offering a chair or an opinion on a social platform, we seek buyers using money or (fractional) attention.
Sales of thin value are bad for the seller, the buyer, and the environment. If a consultant discovers a slim need for a new product, that need will ask for raw material and the attention and attempted care by all creatives involved.
From a sensing perspective, thin value is anecdotal and non-systematic. It is a narrow gaze and even a narrower feedback mechanism. A generative value is systematic (vertically) and adaptive (more on this in the future, (The Overview Effect comes to mind).
This week I invite you to consider value.